GMA Network posts 18 percent growth in regular advertising and subscription accounts in 1Q 2011

GMA Network, Incorporated (GMA) started 2011 on the upward trend with an 18 percent growth in consolidated gross revenues from regular advertising and subscription accounts in the first three months to P3.138 billion from P2.652 billion delivered same period last year, after stripping off P973 million worth of political ads.

Airtime revenues delivered by platforms television and radio from regular advertisers grew by 21 percent to P2.865 billion from P2.367 billion. Flagship business unit Channel 7, which is now the acknowledged national ratings leader from January to date, and GMA Radio hiked regular advertising revenues by 25 percent and 19 percent, respectively. 

GMA International made subscription and advertising revenues worth P230 million this first quarter. The amount is higher by three percent in dollar terms, but down by two percent due to the appreciation of the peso.

Continuing to build on its global brand, international channels GMA Pinoy TV (GPTV) and GMA Life TV (GLTV) hiked subscriptions by 10 percent and two percent, respectively, this first quarter. GMA International likewise readies for the launch of GMA News TV (GNTV) international edition in July.

On the other hand, GMA's syndication sales and acquisition arm, GMA Worldwide, Incorporated (GWI), sold P6.6 million worth of programs with new markets in Kenya, Tanzania, Vietnam, Malaysia, and Brunei.

Meanwhile, newly launched GNTV made P12 million from its launch in February 28 till end March. GNTV is the first and only free-to-air news and public affairs channel on VHF (Very High Frequency). Because it is on free TV, viewers do not need to pay a cable service provider to get the latest news and information.

Net income for the quarter reached P534 million, a dip from P855 million recorded during the same period last year, which was mainly driven by political advocacies and advertisements in the top line.

GMA continues to thrive amid a non-election year with a modest increase in its total operating expenses (OPEX) by three percent to P1.989 billion. General and administrative expenses increased by 14 percent or by P114 million from P800 million to P914 million due to the Company's promotional activities in the regions to further establish its nationwide presence. The amount invested on ads and promotions almost doubled to P113 million during the first three months.

The quarter finished with earnings before income, taxes, depreciation, and amortization (EBITDA) worth P926 million, 34 percent behind last year's P1.413 billion.

GMA Chairman and CEO Atty. Felipe L. Gozon remains confident that GMA will deliver better financial performance in the succeeding months with GMA continuously emerging a ratings winner despite stiffer competition.

GMA maintains its lead in audience share from January 2011 to date. With majority of the country's population now attuned to GMA, I look forward to a more solid liaison with our partners, the advertisers and viewing public alike," said Gozon.  

On television, GMA has gone beyond ABS-CBN in national television ratings since the opening of 2011 and has managed to uphold its leadership position until today. This is according to Nielsen TV Audience Measurement--the broadcast industry's most trusted ratings service provider.

Based on household data surveyed in National Urban Philippines this April, GMA garnered 33.2 household audience share points, higher than ABS-CBN's 31.3 and TV5's 14.7.

In Urban Luzon, which comprises 77 percent of total television households nationwide, GMA's lead over competing networks remained at double digit levels. The Kapuso Network sustained its strong ratings performance in the said area with 36.8 share points, 10.4 points ahead of ABS-CBN's 26.4; and 20.6 points ahead of TV5's 16.2.

In viewer-rich Mega Manila, which covers 58 percent of total television households nationwide, GMA garnered 37.6 share points, 12.8 points up from ABS-CBN's 24.8; and 20.5 points higher than TV5's 17.1.

Furthermore, nationwide ratings data from January 1 to April 30 show that GMA delivered superior performance in audience shares with 33.6 points, up from ABS-CBN's 31.7 points and from TV5's 15.1 points.

For the same period in Urban Luzon, GMA registered an imposing 37.1 share points, higher than ABS-CBN's 26.7 by 10.4 and TV5's 16.9 share points by 20.2 points.

Year to date figures for Mega Manila show that GMA-7 posted 38.2 audience share points versus ABS-CBN's 25.1 and TV5's 17.7 for a lead of 13.1 and 20.5 points respectively.

Meanwhile, GNTV made a historic high ratings record during its coverage of the Royal Wedding last April 29. Throughout the wedding ceremony with live footage straight from Westminster Abbey from 5:00 to 8:00pm, GNTV hit 13.3 household rating - next to Channel 7's 18.6 rating for the same coverage. GNTV and Channel 7 delivered the highest ratings during the day.

The Nielsen TV Audience Measurement used by GMA is used by 21 companies including two other local TV networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only local network reportedly subscribing to Kantar Media, formerly known as TNS.

GMA Engineering Group, meanwhile, recently completed the TV-12 Ormoc Project and established a TV transmitting station site in Mt. Kanlandog, Murcia, Negros Occidental for the approved Ultra High Frequency (UHF) TV relay station project.

The Group's Content Management and On-Air Systems department administers the testing and bug fixing of the media asset management system (MAMS)--by far the most sophisticated filing system in local broadcast bought at US$4 million.

While GMA News Online (with URL www.GMANews.tv) remains the leading news portal with an average of 23 million page views this first quarter 2011.

pep.ph

Thursday, May 19, 2011
07:19 PM

GMA Network CEO pushes for entrepreneurship

GMA Network’s Chairman and CEO Felipe L. Gozon believes that it is high time the young generation be oriented towards entrepreneurship.

“Part of our mindset and training is to become professionals and work for big companies as employees or managers. We should change that and develop the entrepreneurship orientation among young people,” Gozon says. “Even our schools need to train the students to become future entrepreneurs.”

Gozon underscored the need for more entrepreneurs to help boost the country’s economy. He said that in starting up a business, people do not need a lot of money or capital. “If you study the stories of successful businessmen in our country, most of them started small, but look at where they are now,” Gozon says.

To help encourage more people to become entrepreneurs, GMA Network has partnered with Joey Concepcion’s Go Negosyo for the biggest women entrepreneurship summit and expo dubbed, “Babae: Kapuso Ka ng Bayan.”

Gozon says that women are very capable of becoming successful entrepreneurs. “Women know the importance of taking care of the family. Running a business is in a way like running a home, you need to pay attention to a lot of details,” Gozon concludes.

mb.com.ph

April 4, 2011

GMA 7 continues to lead ratings game

Television giant GMA Network Inc. continued to dominate nationwide ratings in the first three months of the year as it sought to unseat rival ABS-CBN as the country’s top television station.

This also came amid stiffer competition in the industry due to the entry of TV5, backed by the well-funded group of businessman Manuel V. Pangilinan.

“GMA Network tightened its grip on the number one spot on national free-to-air television amid competition brought by stations ABS-CBN and TV5, which ranked second and third, respectively,” the company said in a statement issued on Saturday.

The latest survey by AGB Nielsen Philippines, which advertisers watch to know where their placements can reach a bigger audience, showed that GMA posted an average audience share of 33.7 percent in the first quarter of 2011. This was higher than ABS-CBN’s 31.8 percent and TV5’s 15.2 percent.

For total urban Luzon, GMA garnered 37.2 percent against 26.8 percent for ABS and 17.1 percent for TV5. In Mega Manila, GMA posted a 13.1 percentage-point lead over ABS-CBN with 38.3 percent and 25.2 percent, respectively. TV5 was a far third with 17.9-percent audience share.

For the month of March alone, GMA lodged a 34-percent average audience share, 2.2 percent up from ABS-CBN’s 31.8 percent; 18.2 percent higher than TV5’s 15.8 percent in the viewer-rich Urban Luzon area.

“There were 21 GMA-produced programs that made it to the top 30 programs in Urban Luzon,” the company said.
The Nielsen TV Audience Measurement cited by GMA is used by 21 companies, including two other local TV networks, namely TV5 and Solar Entertainment.

On the other hand, ABS-CBN is the only local network reportedly subscribing to Kantar Media, formerly known as TNS, which consistently comes out with data showing ABS-CBN leading in nationwide ratings.

ABS-CBN earlier accused AGB Nielsen of padding survey results to show GMA Network in the lead. Nationwide, Nielsen has a total sample size of 2,005 homes compared with the lower sample size of 1,370 used by Kantar Media.

Philippine Daily Inquirer

Paolo G. Montecillo

04/03/2011

GMA Network and CQ Global Quest Inc. to stage Miss World Philippines 2011

CQ Global Quest Inc. signed today a contract with GMA Network Inc. for the production and airing of Miss World Philippines 2011. CQ Global Quest Inc. is the franchise owner of Miss World in the Philippines. 

Ace composer and arranger Louie Ocampo will compose the theme song of the pageant and famous artist, sculptor and designer Eduardo Castrillo will create the crowns and trophies for the pageant. 

Present in the signing were GMA Network president and chief operating officer Gilberto R. Duavit, Jr.; CQ Global Quest Inc. chairman and chief executive officer Cory Quirino; CQ vice president Vic Alcuaz; GMA senior vice president for Entertainment Wilma V. Galvante; vice president for Entertainment Marivin T. Arayata; senior program manager Bang Arespacochaga; program manager Ali Nocom Dedicatoria; composer Louie Ocampo and creative consultant for entertainment musicals and specials Agnes S. Caballa. – Text and photo courtesy of GMA Network


iGMA.tv

GMA Network expands reach in Central Florida beginning March

Filipino viewers in Central Florida counties Brevard, Flagler, Lake, Marion, Orange, Osceola, Seminole, Sumter, and Volusia now have the chance to watch their favorite Kapuso programs as Bright House Networks launched international channels GMA Pinoy TV and GMA Life TV last March 10.


"We are excited that we now have the chance to reach out to Filipino-American viewers in Central Florida via Bright House Networks. We are honored to share with them our highly innovative and top-rating Kapuso programs through GMA Pinoy and GMA Life TV," shared Joseph T. Francia, Vice President and Head of Operations for GMA International.


GMA Pinoy TV is the flagship international channel of GMA Network which features top-rating news and public affairs shows and entertainment programs from the Kapuso Network.


Initially made available in select areas since 2005, GMA Pinoy TV is fast becoming the preferred channel of Filipinos in the United States. Its projected worldwide subscriber base as of end-2010 totals 274,000 or 1.8 million viewers.


GMA Life TV, in turn, is the network's second international channel which brings to spotlight the Filipino's colorful culture through a dynamic mix of various television genre – news, entertainment, and lifestyle features.


On February 28, GMA Life TV further strengthened its position as the only international Filipino lifestyle channel by launching a new programming which points to celebrating life as it gets better. As of the fourth quarter of 2010, GMA Life TV has about 125,000 subscribers or about 800,000 viewers worldwide.


Meanwhile, Bright House Networks also expressed excitement in bringing GMA Pinoy TV and GMA Life TV programs to Central Florida. "Bright House Networks is pleased to offer GMA Networks' programming to our customers," said Kevin Hyman, Executive Vice President of Cable Operations for Bright House Networks. "Their award-winning news and public affairs offerings are extremely popular with our Filipino viewers."


Bright House Networks is the sixth largest owner and operator of cable systems in the U.S. and the second largest in Florida, with its technologically advanced systems located in the five states of Florida, Alabama, Indiana, Michigan, and California.


Bright House Networks serves more than 2.4 million customers who subscribe to one or more of its video, high-speed data, and voice services. The company also offers a full suite of phone, Internet, Ethernet, and cable television services to businesses of all sizes.


Bright House Media Strategies, the advertising arm of Bright House Networks, offers businesses advanced targeted advertising solutions.


The U.S. cable network operator also owns and operates exclusive local news and sports channels in its Florida markets.—JV, GMA News

GMA NEWS ONLINE

GMA-7 ends 2010 with “revenues of P14.299 billion’; closes February with 34.2 points vs ABS-CBN’s 32 points in NUTAM ratings

Broadcast giant GMA Network, Inc. (GMA) remained steadfast as it capped financial performance in 2010 with revenues of P14.299 billion, half a billion higher than a year ago.

Net profits likewise registered a slight improvement at P2.821 billion, inching up 2009 profit level by P2.576 million or 0.1 percent. The Company still managed to post bottomline growth amid a slew of difficulties it encountered last year.

Consolidated airtime revenues from all platforms climbed four percent to P13.193 billion backed mostly by political advertisements during the election period, which totaled P2.054 billion as against the P636 million booked in 2009. Revenues from international and subsidiaries operations, meanwhile, grew three percent to P1.107 billion.

Flagship business unit Channel 7 chalked in the biggest revenues worth P12.213 billion, P334.06 million or three percent over the preceding year’s P11.879 billion. GMA Radio inked its success story with revenues worth P535.60 million, or a sales hike of 43 percent as against 2009.

GMA International brought in subscription and advertising revenues worth P925.37 million, eight percent up from 2009′s P855.18 million on strong sales in the US, Canada, Middle East, North Africa, Asia Pacific and Europe.

Total operating expenses (OPEX) were up by P619.45 million or eight percent year-on-year to P8.461 billion. Production costs went up by eight percent or P338.53 million on account of the non-recurring election coverage as well as additional in-house produced programs in the weekday late afternoon grid and the weekend flagship entertainment variety program Party Pilipinas. The weekday primetime programs also had higher programming costs relative to their counterparts from a year ago.

General and administrative expenses (GAEX) were kept at a single-digit growth of eight percent to P3.733 billion. More than one third of the hike in GAEX was due to the spike in advertising and promotions to support the blitz in the regions and to hype the Company’s 60th anniversary.

The year finished with earnings before income, taxes, depreciation, and amortization (EBITDA) worth P4.711 billion, four percent behind 2009′s P4.889 billion. But the drop in non-cash expenses drove the net income to settle at P2.821 billion.

The Company paid out cash dividends to its shareholders amounting to P1.215 billion in December. It was the second payout of dividends for 2010–the first of which amounted to P2.187 billion disbursed in May. The Company need not rely on foreign loans or external funds to run its operations–it has enough reserves and remains debt-free to-date.

GMA Chairman and CEO Atty. Felipe L. Gozon, coming from a roller-coaster-like-ride in 2010, looks forward to a much more profitable year ahead with 58 percent of revenue targets already signed at the closing of last year.

Due to the proactive stance of its marketing arm, GMA Marketing and Productions, Incorporated (GMPI) headed by President and COO Lizelle G. Maralag, the Company already booked more than P7 billion worth of sales for 2011 as of December 2010.

GMA proved it can withstand the tests of times. I am confident the hard days are over and we can look forward to better times ahead. The entire organization—with footprints in regional, national, and international markets—is upbeat to exceed the records made in 2010 this 2011,” said Gozon.

GMA’s international channels—GMA Pinoy TV (GPTV) and GMA Life TV (GLTV)—both recorded double-digit growth in subscriptions by end fourth quarter 2010. GPTV’s subscribers were over 273,000 as of the mentioned period, up 16 percent year-on-year. Of this number, 125,000 are also subscribers of GLTV, increasing subscription rate by 17 percent from 2009.

On the other hand, GMA’s syndication sales and acquisition arm, GMA Worldwide, Incorporated (GWI), sold a total of US$687,629 worth of programs in 2010 to countries in Africa, Europe, and Asia.

On television, GMA surpassed ABS-CBN in national television ratings, based on the most recent data of Nielsen TV Audience Measurement—the broadcast industry’s more trusted ratings service provider.

According to the full February data [February 27 to 28 based on overnight ratings], GMA went further by 2.2 points in household audience shares in National Urban Television Audience Measurement [NUTAM] with 34.2 points versus ABS-CBN’s 32 points. GMA was also ahead of TV5 even if the latter’s 14.9 is doubled.

In Urban Luzon, which made up 77 percent of total television households nationwide, GMA ranked ahead of competition by huge margins. It finished its February programming with 37.9 household share points, 12.9 points away from ABS’ 27 points; and 21.2 points higher than TV5′s 16.7.

In viewer-rich Mega Manila, which has expanded coverage to include Batangas and Laguna since January 2011 and now comprise 58 percent of total television households nationwide, GMA had 39.4 share points, or a 14.3-point margin over ABS’ 25.1 points; and 22.1 points higher than TV5′s 17.3.

The Nielsen TV Audience Measurement used by GMA is used by 21 companies including two other local TV networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only local network reportedly subscribing to Kantar Media, formerly known as TNS.

GMA Engineering Group, meanwhile, administered the renovation of Studio 5 at the GMA Network Center to suit the studio requirements of GMA News TV (GNTV). GNTV is the first and only free-to-air news and public affairs channel on VHF (Very High Frequency). Because it is on free TV, viewers do not need to pay a cable service provider to get the latest news and information.

The Group also provides the technical backend in the Company’s on-air operations. Just recently, it began the site preparations to run the media asset management system (MAMS)—by far the most sophisticated filing system in local broadcast bought at US$4 million. GMA Engineering likewise reinforces the Network’s regional presence thru constant improvement of the signals of its 21 television stations in Luzon, 12 in Visayas, and 13 in Mindanao.

In the 2010 Metro Manila Film Festival (MMFF), GMA Films with Imus Productions produced the top grosser Si Agimat at Si Enteng with box office receipts of about P175 million.

pep.ph

March 11, 2011

Eat Bulaga! stays with the Kapuso network for another three years

Mananatiling Kapuso pa rin ang Eat Bulaga! hanggang taong 2014.

Pumirma ng extension contract sa GMA-7 ang TAPE Inc., na siyang producer ng longest-running noontime show sa bansa, kaninang hapon, March 11, sa GMA Network Center.

Present sa contract signing ang top executives ng Kapuso network na sina Atty. Felipe Gozon at Mr. Jimmy Duavit, ang TAPE president na si Antonio Tuviera, at ang supervising producer ng show na si Malou Choa-Fagar.

Sinaksihan ito ng mga Dabarkads (Eat Bulaga! hosts) sa pangunguna nina Senator Tito Sotto, Vic Sotto, at Joey de Leon; kasama sina Anjo Yllana, Jimmy Santos, Allan K, at Ruby Rodriguez.

Wala naman daw sa isip nina Tito, Vic at Joey na lumipat pa sa ibang istasyon kahit merong nagpaparating ng interes na kunin ang Eat Bulaga!.

Mula nung 1995 pa sa GMA-7 ang Eat Bulaga! at hindi na raw nila naisip na lumipat pa sa ibang istasyon.

Mas concern daw nila ngayon kung paano pa makatulong ang Eat Bulaga! sa mga manonood dahil ang isa raw sa pagbabago ng programa ay ang pagbibigay ng public service sa mga manonood.

Habang tumatagal ay lalo raw silang lumalakas at nagiging masipag para lalong pagandahin ang Eat Bulaga!.

Hindi na kami napapagod, e,” sabi ni Joey. “Bale ito na ang aming pahinga dahil more than 30 years na ginagawa namin ito araw-araw, dito na kami nagpapahinga at nare-recharge.”

Hindi naman itinatanggi ni Mr. Duavit na malaking bagay ang mga naririnig nilang may mga ilang istasyong balak kunin ang Eat Bulaga!.


Aniya, “Hindi naman maipagkakaila na may mga haka-haka na nadiding at hindi namin maitatanggi na sanhi rin ito ng desisyong mag-extend ng contract.

“Well, naging matibay ang pagsasamahan, pero mas mabuting lalo pa itong ipagtibay.”

Hindi naman sila nahirapan sa pakikipag-usap sa Eat Bulaga! dahil hindi naman daw biro ang halos labing-anim na taong pagsasama nila kaya dapat na maging bahagi pa rin ng GMA-7 ang Eat Bulaga!.


Pahayag naman ni Mr. Tuviera; “Ang pakiramdam namin ngayon, parang renewal of vows lang ito. Parang mag-asawa na to continue na magbigay ng tuwa’t saya sa mga manonood.

“Talagang kami’y nananalangin na sana bigyan pa kami ng GMA-7 ng mahabang buhay sa telebisyon para patuloy na maging parte ng buhay ng mga Pilipino. Kaya malaki ang pasasalamat namin sa GMA.”

Dugtong naman ni Atty. Gozon, “Bihira lang kasi ang variety show na tumatagal ng ganito katagal at alam ko marami ang nagkagusto diyan. Parang babaeng maganda iyan na maraming nanliligaw.”

pep.ph

March 11, 2011

GMA’s Gozon not lonely at the top

MANILA, Philippines—In March of last year, a 6.1-magnitude earthquake shook Northern Mindoro.

The tremors, which hit just after lunchtime, were felt 140 kilometers away in Metro Manila, sending office workers rushing out of their buildings and on to the streets of the capital’s business districts.

Lawyer Felipe Gozon, chairman of GMA Network Inc., was at the top floor of the company’s headquarters in Quezon City, presiding over a press conference about the broadcast giant’s financial performance, when the entire building started to shake.

The 14-story structure swayed from side to side for several seconds, threatening to topple the chandeliers from the ceiling.

While everyone in the room, mostly members of the press and stockbrokers and analysts, was on the verge of panic, Gozon sat still and simply said, “Don’t worry everybody. This building can withstand up to magnitude 8.”

It is this stern yet energetic composure that Gozon has employed in almost every aspect of managing GMA Network, which has risen from a far second a decade ago to the leading television station in the country today.

The comfortable duopoly between GMA and its main rival ABS-CBN Corp. was hit by a metaphorical earthquake last year as Associated Broadcasting Corp. (ABC) was reborn as TV5 under the leadership of business mogul Manuel V. Pangilinan.

Pangilinan, who controls some of the country’s biggest and most profitable companies, had said that he planned to “break” the local industry duopoly.

The television industry has been shaking side to side ever since, but just as he was that fateful March afternoon, Gozon has remained calm.

Unfazed

“They have to beat one of the two (ABS-CBN and GMA) in order to make money. But they’re not beating us,” Gozon says, noting that he has no reason to be nervous. On the contrary, Gozon has every right to celebrate.

Nielsen’s National Urban Television Audience Measurement (Nutam) data showed an average of 33 percent of households tuned into GMA for the month of January. This is higher than Lopez-led ABS-CBN’s 31.6-percent audience share in the same period.Manuel V. Pangilinan’s Associated Broadcasting Corp., which runs the station TV5, had an audience share of just 15 percent.

Gozon says GMA has and will continue to invest in expanding its network reach to cover every part of the country.

GMA has consistently held on to its ratings lead in the viewer-rich Metro Manila area for several years.

But Gozon says the distinction of being the leader in nationwide ratings has always been a goal for the company, not just for the bragging rights.

He says the company would naturally be the first choice of advertisers now that it had the lead in nationwide ratings.

“[Not leading nationwide] was the last argument that advertisers had against us,” Gozon says.

GMA’s recent success did not come without countless sleepless nights and, by Gozon’s own admission, many outbursts directed at employees who may not have been able to deliver results as fast as the chairman wanted them to.

Last year, Gozon says the company was forced to make several tough decisions in order to lay down the foundation for what GMA is today—a strong building that moves to tremors but does not break.

He says the company decided to raise its advertisement rates last year, to the disdain of some of its big corporate clients that tried to fight the change by boycotting GMA for several months.

Gozon says the rate hike had to be done to bring its prices closer to rival ABS-CBN.

He says offering rates below its rival meant GMA had to sell more ad placements just to match ABS-CBN’s profit levels.

Selling more commercial placements had made its programs cluttered with interruptions, making them less appealing to watch.

As a result, despite 2010 being an election year, which is usually a good time for media outfits that make windfalls from political advertisements, GMA saw its profits drop at some point.

The company earlier reported that profit dropped to P583 million in July to September of 2010, or 26 percent, from P788 million in the same quarter the previous year, partly due to the boycott of one of its corporate clients.

Gozon says the company also suffered a slight deterioration in its ratings during the third quarter of last year, also contributing to the profit decline.

“They (ABS-CBN) did better than us and we also became a bit complacent so they were able to get better ratings,” he says.

Another tough decision was the closure of QTV, a venture by GMA to create a second channel that simply competed against ABS-CBN and GMA itself. Maintaining a secondary channel, Gozon says, led to yearly losses of as much as P300 million.

“What we learned was that it’s hard to compete against ABS-CBN and GMA,” he said. QTV has since signed off and replaced with GMA News TV.

“It’s a good thing that it was an election year or else our full year profits would have declined,” he says, “But we were able to recover in the fourth quarter.”

Record high

The company has not yet announced its full-year financial results for 2010, but Gozon says GMA’s fourth quarter was one of the best in its history and that 2011 would likely be historic for the company.

“We’re very optimistic in 2011 because all the problems we had, we were able to solve last year,” he says.

What sets GMA apart is that it is the only TV network that built itself from the ground up to where it is now.

Gozon says ABS-CBN relied mostly on its financial muscle to “pirate” talents from other networks to become a major player in the industry. This same strategy is being employed by TV5 under Pangilinan.

“They are like students that get high marks simply because they copied,” Gozon says. “But we all know that if a student studies on his own, he can get higher grades than everybody else … that’s what we did.”

Part of this continuing learning process is GMA’s drive to find new markets that can drive its revenue growth. One such area is its international broadcasting operations to reach the over eight million Filipinos working abroad.

Overseas market

But the company would not only eye the overseas market but also maximize the potential of the domestic landscape.

“In the long term, our plan is to decouple major markets in the provinces from Manila. This will differentiate our sales in Manila and our sales in areas like Cebu and Davao,” he says.

This means that GMA plans to sell advertisement placements for specific areas in the country, instead of national commercials that are not as targeted.

“If you buy an ad for Mega Manila, it won’t be shown in Cebu or Davao. For those areas, an advertiser will have to pay separately,” Gozon says.

By Paolo Montecillo
Philippine Daily Inquirer
03/06/2011