GMA 7 continues to lead nationwide ratings game

THE country’s two largest broadcasting companies on Wednesday said their ratings remain unaffected by the aggressive expansion of TV5.

Citing Nielsen TV Audience Measurement, GMA Network Inc. said it garnered 33.2 household audience share points last month in National Urban Philippines, higher than ABS-CBN

Corp.’s 31.3 and TV5’s 14.8.

In Urban Luzon, which comprises 77 percent of total TV households nationwide, GMA’s lead over competing networks remained at double-digit levels.

GMA sustained its strong ratings performance in the said area with 36.8 share points, 10.4 points ahead of ABS-CBN’s 26.4, and 20.6 points ahead of TV5’s 16.2.

In viewer-rich Mega Manila, which covers 58 percent of total TV households nationwide, GMA garnered 37.6 share points, 12.8 points up from ABS-CBN’s 24.8 and 20.5 points higher than TV5’s 17.1.

In a statement, Gilberto Duavit Jr., GMA Network president and chief operating officer, said the network continues to lead in the ratings.

“We are extremely grateful to the growing number of viewers who subscribe to GMA programs making us number one nationwide. We will continue our efforts towards ensuring the delivery of unbiased and relevant news and public affairs programs from our News and Public Affairs Group as well as innovative programs from our Entertainment TV Group,”

Duavit said.

themanilatimes